Pursuant, a Dallas-based full-service fundraising agency serving nonprofit organizations, recently named Mikey Centrella director of digital strategy. Centrella brings more than 15 years of experience leading digital marketing, social media strategy and consumer-branded communications for both the nonprofit and private sectors.
In his role, Centrella will guide engagement campaigns, digital fundraising campaigns, paid media, and search and display marketing, email campaigns, social media storytelling, website design, mobile platform development and more.
“Over the past few years, the expectations of constituents, donors, supporters, advocates and alumni have changed,” Centrella stated in a press release. “They want to be engaged and solicited where they are and on their own terms. Fundraising teams have to think like digital marketers to meet their audiences’ changing expectations. Pursuant helps teams get there by connecting the dots between constituents and data so that fundraisers can make better asks and raise more.”
Prior to joining Pursuant, Centrella was the director of digital communications for the National YoungArts Foundation, an arts nonprofit focused on identifying and rewarding the most talented 15-18 year-old artists in the visual, literary, design and performing arts. The digital strategy and campaigns that he forged across all digital channels generated applications from young artists, built brand awareness, attracted new supporters and increased donations.
“The extensive experience and firsthand knowledge Mikey brings will be a huge benefit for our clients as they work to leverage digital channels to enhance engagement with constituents and build deeper connections with today’s donors,” stated Trent Ricker, Pursuant’s CEO and president.