Taylor’s Gift Foundation, a nationwide nonprofit organization dedicated to providing families of organ donors with cost-free grief resources, is working with select theaters to deliver messages of hope and healing across the nation.
This collaboration puts Tara Storch, co-founder of Taylor’s Gift Foundation, on the big screen as she shares a public service announcement (PSA) about the story of Taylor, her oldest daughter, who died tragically in a skiing accident in 2010. Taylor became an organ donor, saving the lives of five people, and inspired the creation of Taylor’s Gift Foundation, which strives to be a compassionate source of hope for all donor families by providing no-cost grief support after the loss of their loved ones. The PSA also encourages movie-goers to register as organ, eye, and tissue donors through state registries.
“We are thrilled to join forces with movie theaters to amplify our message and mission of Taylor’s Gift Foundation,” said Storch. “Through this partnership with Cinemark, we look forward to reaching a national audience, including donor families who may be in need of grief support while also raising awareness of the importance of organ donation.”
The PSA is being shown as part of the Noovie pre-show programming at select theaters nationwide, potentially reaching thousands of people of all ages and backgrounds. It will run through the end of April, National Donate Life Month, an observance to honor organ donors and their lifesaving gifts and highlight the importance of registering as a donor.
Across the country, more than 100,000 people are waiting for a life-saving organ transplant, and every day 19 people die waiting for an organ. Improving the donation experience for families through Taylor’s Gift Foundation helps preserve public trust in the process, which has the potential to ultimately save and heal lives.
source: press release
