Social Services

Red Kettle Campaign gets star performer for Thanksgiving campaign kick-off

Written by FWD501cReporter

GRAMMY-Award winning singer and songwriter Meghan Trainor will perform LIVE at AT&T Stadium during the nationally televised halftime of the Dallas Cowboys game against the Washington Redskins on Thanksgiving Day, kicking off The Salvation Army’s annual Red Kettle Campaign. Donations to the iconic campaign help provide shelter and meals for the homeless and hungry, and Christmas toys for millions of children, in addition to numerous other social service programs year-round.

“I am so honored and excited to be performing during the Dallas Cowboys halftime show to kickoff the 128th Red Kettle campaign!” Trainor said. “More than 40 million people live in poverty, and the money raised during the Red Kettle Campaign helps The Salvation Army give those in need a chance at a new life.”

Meghan Trainor

“Meghan has an electric energy about her, one that is perfectly matched with the dire need to bring attention to the work that The Salvation Army is doing,” said Charlotte Jones Anderson, executive vice president and chief brand officer for the Cowboys and former national advisory board chairperson for The Salvation Army. “By making a donation to The Salvation Army, you are helping them serve millions with help, healing and hope – far beyond Christmas time.”

The Red Kettle Campaign, which begins on Thanksgiving Day and runs through Christmas Eve, is the largest and longest-running fundraiser of its kind. It raised $144.5 million during the 2017 campaign and has raised nearly $2.4 billionsince the Cowboys Thanksgiving Day partnership began in 1997.

“For more than two decades, the Dallas Cowboys have been walking alongside The Salvation Army and are dedicated to fighting for those in need,” said Lt. Col. Ward Matthews, Secretary for National Community Relations and Development for The Salvation Army. “We are thankful for their continued support and look forward to another memorable kickoff performance from Meghan Trainor.”

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