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New platform promises to make nonprofit giving ‘frictionless’

Written by Mindia Whittier

The app’s mission is to transform the way people give.

Dallas-based startup studio Novel Ventures has announced the launch of Myte, a mobile app that serves as a one-stop donation platform connecting everyday donors with the tangible needs of nonprofits.

Novel Ventures is a startup studio launched in 2021 that brings together capital, shared resources, and expertise to increase the chance and speed of startup success for founders that want to turn moonshot ideas into world-changing ventures.

Myte’s technology centralizes access to over a million charities around the world and populates their needs directly into the application, allowing users to easily discover and donate to their favorite organizations in one place.

“With the antiquated steps of traditional giving, most donors never see the impact of their donation and fail to stay connected to the causes they are passionate about,” said Blake Harvey, Founder of Myte. “Our goal with Myte is to modernize the giving process with features that bring donors into the frontlines of generosity, while making giving as simple as possible.”

Nonprofits have the ability to claim their Myte profile and share specific needs, campaigns, and updates with their donors around the world. Creators say the donor-centric app will resonate with and feel familiar to today’s tech-forward society. Users can explore trending nonprofit news and even encourage friends to give alongside one another on a social feed.

“We use apps like Robinhood, Venmo, and Mint to handle our personal finances, but nothing similar exists to easily manage charitable donations,” said Brendon Marks, Board Member of Myte and Partner at Trilogy Investment Group. “I see Myte not only being the ultimate solution for every donor’s giving needs, but also an exciting catalyst for good in our world.”

Myte is currently allowing interested users to join the early access waitlist, and is encouraging nonprofits to claim their profile to customize their account and add donation requests before the platform goes live in Summer 2022.

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About the author

Mindia Whittier