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Dallas-based Pursuant hires Taylor Shanklin as vice president of product marketing and strategy

Pursuant, a Dallas-based full-service fundraising agency serving nonprofit organizations, recently hired Taylor Shanklin as vice president of product marketing and strategy. Shanklin has a history of achievement in leading implementation teams, marketing programs, and product vision.

As vice president of product marketing and strategy, she will drive vision, messaging, awareness, and go-to-market strategy for our technology and professional services products. She will work to introduce organizations to the agency’s products, guide product development, ensure market relevancy, foster community among our brands and oversee the execution of events and conferences.

“What drew me to Pursuant was the people, their approach to fundraising, and the opportunity to innovate and make analytics and insights more accessible to nonprofits,” Shanklin stated in a press release. “Nonprofit organizations have a lot of data, but it’s often difficult to digest and understand the stories behind the data to, in turn, drive fundraising strategy. Pursuant is changing that with its hands-on, data-driven approach, and I’m excited to be at the forefront of such innovation in our sector.”

Shanklin has worked in nonprofit technology for more than 10 years and has worked with hundreds of organizations, both large and small. Prior to joining the Pursuant team, she served as director of product marketing and marketing strategy at Kimbia, where she drove product marketing, corporate marketing programs, content marketing, and strategic partnerships.

She also previously served as chief operations officer at RaiseMore, a mobile fundraising startup.

“Taylor brings a wealth of knowledge about nonprofit technology and product marketing to Pursuant. But more importantly, she is passionate and dedicated to equipping nonprofits with the right solutions to meet their needs,” stated Trent Ricker, Pursuant’s CEO. “Taylor will be a tremendous addition to our team, enabling us to better connect our products with the organizations that can benefit from them the most.”

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