United Way of Tarrant County has announced a new Chief Communications and Marketing Officer.
Rolanda Gregory began her role with the organization April 7.
As Chief Communications and Marketing Officer, Gregory will lead, manage, implement, and evaluate all marketing communications strategies, including advertising, promotions, and public relations, to support the marketing objectives and maximize the positive exposure in local and national markets. Additionally, Gregory will lead creative development for a wide range of efforts in support of the entire organization.
“We are excited to welcome Rolanda to United Way of Tarrant County, where she will lead our marketing and communications strategies,” said Leah King, president and CEO of United Way of Tarrant County. “She has tremendous experience in digital marketing and brand management that aligns perfectly with our marketing and communications goals. We are confident Rolanda will have great success in connecting our community with the mission and purpose of United Way of Tarrant County.”
Most recently, Rolanda served as Vice President of Marketing for the Memphis Grizzlies basketball team for the past six seasons. She led the strategy for brand & creative, advertising & digital marketing, social media, email and marketing communications, marketing operations, marketing analytics & technology and youth basketball across the Memphis Basketball LLC brands.
“United Way plays an integral role in assisting communities of need in Tarrant County, and I am delighted to become part of such an impactful organization as it enters its 100th year,” said Gregory. “I look forward to contributing to the tremendous amount of work being implemented to accomplish our mission and goals.”
Gregory holds an MBA from Troy State University and an MS in Project Management from the University of Texas. Her undergraduate studies were completed at the University of Houston, where she earned a Bachelor of Arts in English.
United Way of Tarrant County has served the community since 1922. The organization brings together individuals, groups, donors and service providers to help solve social issues affecting Tarrant County, helping more than 300,000 people through its resources annually.