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Rebrand for Goodwill Industries of Fort Worth

The 71-year old Goodwill Industries of Fort Worth, Inc. that provides jobs and job training to individuals with disabilities and other barriers to employment, recently announced a rebrand to Goodwill North Central Texas.

Goodwill North Central Texas has grown from its modest roots at 665 South Main with four employees serving only physically or mentally disabled residents of Fort Worth, to employing over 800 individuals and serving more than 10,000 people with disabilities and other barriers to employment in an 18 county service region.

“Today, we serve communities far beyond the boundaries of Fort Worth…” said David Cox, President & CEO of Goodwill North Central Texas. “We are excited to make this change to a name that is truly representative of the diverse and unique communities across the 18 counties we serve in North Central Texas.”

Along with the name change, Goodwill’s volunteer Board of Directors adopted a new mission and vision statement. The new mission of Goodwill North Central Texas is to CREATE Lives of Independence and BUILD a Stronger Local Community. The nonprofit’s vision is a North Central Texas where every person has the opportunity for maximum independence and abundant living.

The organization will begin rolling out the new branding on their website, signage and other collaterals over the coming months.

About the author

Barbara Clark Galupi