United Way of Tarrant County today has hired a new Chief Communications and Marketing Officer.
Deanna Titzler joined the team on July 20.
As Chief Communications and Marketing Officer, Titzler will lead, manage, implement and evaluate all marketing communications strategies, including advertising, promotions, and public relations, to support the marketing objectives and maximize positive exposure in local and national markets. Additionally, Titzler will lead the creative development for a wide range of efforts to impact the entire organization.
Most recently, Titzler served as Interim Associate Vice President of Marketing & Communication at Texas Woman’s University, leading the division responsible for media relations, social media, web communications, creative services, digital content creation, crisis communications, marketing and advertising. She worked at TWU for more than five years in positions of growing responsibility before being named interim AVP.
“With more than 25 years of marketing and communications experience working in the higher education, nonprofit and private sectors, we are confident she will have tremendous success spreading our mission to Tarrant County communities,” said Leah King, president and CEO of United Way of Tarrant County.
Before TWU, Titzler lived in Hyderabad, India, where she was president of the Twin-Cities Expatriates Association, heading a multinational board of directors that established the association’s vision, strategy and goals. She previously worked for General Dynamics/Lockheed Martin, including eight years at the Aeronautics division in Fort Worth. During her tenure there, she led the employee giving campaign for the company for several years, leading to record-breaking donations to United Way of Tarrant County and related agencies.
“As a long-time resident of Tarrant County, I’ve been privileged to see the critical role United Way plays in leading, collaborating and making an impact in the community,” said Titzler. “I’m excited about joining the organization as it enters its centennial year and look forward to contributing to its mission.”
Titzler holds an MA in Communication and Leadership Studies from Gonzaga University and a BBA in Business Journalism from Baylor University. Her past board positions include Carter BloodCare and the Westlake Academy Foundation.
Begun in 1922, United Way of Tarrant County brings together individuals, groups, donors and service providers to solve social issues. The organization uses donor funds to invest in partner agencies.