Southwest Airlines Co. (NYSE: LUV) announced Tuesday the expansion of Repurpose with Purpose, an initiative that upcycles, downcycles and recycles hundreds of thousands of pounds of discarded material into useful products with the help of partner organizations. Southwest has collaborated with diverse groups throughout the United States and Mexico to repurpose leather aircraft seat covers and cushions, blankets, life jackets, aircraft engines and billboards.
LUV Seat: México: As a result of a multi-year collaboration with Mexican fashion designer Carla Fernández, hundreds of pounds of leather will be upcycled into sellable goods in the coming months. Fernández worked with artisans in seven different communities throughout Mexico who specialize in creating textile and embroidery designs and handcrafts that preserve the country’s rich cultural heritage.
LUV Seat: Rethreaded: Southwest donated leather from seat covers to Jacksonville, Fla.-based nonprofit Rethreaded. Rethreaded is creating a line of leather fashion jewelry and accessories that will be sold on www.rethreaded.com.
Rethreaded gives career opportunities to women who have experienced exploitation and trauma coming out of human trafficking. The women begin with a three-month development program that includes on-the-job training as well as mental health counseling, crisis management, and case management. They are then fully integrated into the business through one of five departments and are pivotal in all aspects of the organization. For example, with the upcycled Southwest leather from seat covers, the women work on product development and design, marketing the accessories, and tracking the sales in finance.
LUV Seat: Arise: Southwest donated leather from seat covers to Jennings, Mo.-based nonprofit Arise Veteran Foundation. Arise provides art instruction and skills-building programs for youth, veterans, seniors, and other disadvantaged groups. Arise is using Southwest leather from seat covers in veterans’ rehabilitation programs to foster the development of entrepreneurial skills and generate income. One 95-year-old Arise member and World War II veteran is using the leather to make dresses for girls in orphanages. Additionally, Arise is shredding and deconstructing e-leather seat material to be used as padding material in the furniture and automotive industries.
LUV Seat: Dallas: Dallas-based nonprofit Dallas Designing Dreams (DDD) provides skills and training programs for youth, people with disabilities, senior citizens, and other disadvantaged populations in the community. DDD has produced a line of items including golf club covers, jewelry, backpacks, tote bags and luggage tags from the leather seat covers and old Southwest Airlines Employee uniforms. DDD provides workshops for entrepreneurs, volunteer opportunities, sewing classes, and training in a creative space to individuals with “dreams or broken dreams.”
Selling one-of-a-kind art and handmade products online and in the local marketplace, DDD offers alternatives to the mainstream shopping experience while connecting customers with local producers.
In addition to repurposing old leather seat covers, Southwest has a history of giving new life to otherwise waste materials, including:
Aircraft & Aircraft Components: When Southwest retires an aircraft with a remaining useful life and sells it, the aircraft’s useful life is continued in some operational capacity. Those aircraft not sold are sent to Arizona to be recycled and/or parted out, where 85% of the aircraft is repurposed. In addition, Southwest provides aircraft components, such as engines, avionics and fuselages, to assist nonprofit organizations in their education, training, or rehabilitation efforts. All of these efforts help Southwest Airlines reduce the amount of waste the airline sends to landfills.
Traditional Recycling: Southwest recycles traditional waste materials including paper, plastic, aluminum, six-pack rings, and cardboard. The Company also recycles used carpet from its facilities by sending it to a recycling company that breaks it down for reuse in new carpet, yarn, trim, or other carpet byproducts. Southwest recycled and beneficially reused 35 percent of its waste in 2016.