Academy of Country Music Male Vocalist of the Year Thomas Rhett kicked off The Salvation Army’s 127th annual Red Kettle Campaign with a live, nationally televised halftime performance during the Dallas Cowboys Thanksgiving Day game against the Los Angeles Chargers on CBS.
“It’s really cool to be part of this Thanksgiving tradition that’s also been part of my family for as long as I can remember,” stated Rhett in a press release.
The iconic campaign began the halftime performance in Arlington and included the inaugural Red Kettle donation from the Gene and Jerry Jones family, owners of the Dallas Cowboys. Since teaming up in 1997, The Salvation Army and the Dallas Cowboys have collaborated to raise nearly $2.2 billion for the Red Kettle Campaign, which provides America’s most vulnerable with food, shelter and other support throughout the year.
Rhett joined a star-studded list of past performers, including Eric Church, Luke Bryan, Selena Gomez, Kenny Chesney, Enrique Iglesias, Keith Urban, Daughtry, Jonas Brothers, Kelly Clarkson, Carrie Underwood, Sheryl Crow, Destiny’s Child, Toby Keith, LeAnn Rimes, Creed, Jessica Simpson, Billy Gilman, Clint Black, Randy Travis and Reba McEntire.
“Thomas Rhett is an incredible performer with a generous, positive spirit that matches up well with The Salvation Army’s mission. We are proud to lend our national stage to yet another incredible artist to kick off the campaign,” stated Charlotte Jones Anderson, executive vice president and chief brand officer for the Dallas Cowboys and former national advisory chairperson for The Salvation Army. “The Salvation Army holds a special place in my heart, our family, the Cowboys organization and our team. We look forward to working together to bring about lasting change in the lives of those in vulnerable, uncertain circumstances.”
“For more than 20 years, the Dallas Cowboys have helped us Do the Most Good, and this year they’re helping us Fight for Good with their continued support and incredible awareness throughout our most critical fundraising season,” stated Lt. Col. Ron Busroe, national community relations and development secretary for The Salvation Army. “With a strong partner and a memorable kickoff, we’re excited to see the good this year’s Red Kettle Campaign has in store.”
Red Kettle Kickoff is just the beginning of an exciting holiday season for The Salvation Army. This year, The Salvation Army has issued a call for action as the holiday season approaches. As one of the largest nonprofit organizations in the country – with a presence in every ZIP code and a structure akin to the military – The Salvation Army is asking supporters to join the Fight for Good, the official theme of the 2017 Red Kettle Campaign.
Joining the Fight for Good
Join the Fight for Good in four easy steps:
- Visit redkettlereason.org.
- Click “Join the Fight” or scroll to the bottom of the page and join one of our notable citizen soldiers’ fundraisers.
- Specify the community, fundraising goal and designated cause to support, or simply make a general donation to The Salvation Army.
- Encourage friends and family to donate or start their own fundraising pages.
There are many other ways to get involved this year:
- Dr Pepper Snapple Group: Between Nov. 1 and Dec. 31, the company will donate a portion of sales to The Salvation Army for every specially marked 7UP, Canada Dry and Squirt two-liter bottle, 20-ounce bottle and 12-pack sold.
- Hanes: Hanes will donate 75,000 pairs of socks to The Salvation Army as part of its annual sock drive.
- Text-to-Give: For the mobile donor, it’s easy to give any amount by texting the word “KETTLES” to 51555 and then replying “YES.”
- Tostitos: Now, through the end of the year, Frito-Lay will donate a portion of sales to The Salvation Army for each specially marked bag of new Tostitos Yellow Corn Bite Size chips sold, up to $500,000. Click here to learn more: http://bit.ly/2A88uQ7.
- UPS: For every use of the hashtag #WishesDelivered, UPS will donate $1 to their three charity partners,, up to $100,000, to be split evenly amongst the partners.
- Volunteer: For more ways to volunteer and give back, visit salvationarmyusa.org to find a local corps.
From its beginnings in 1891 as a Salvation Army captain’s start-up program in San Francisco, the Red Kettle Campaign has grown into one of the most recognizable and important charitable campaigns in the United States. It provides toys for kids, coats for the homeless, food for the hungry and countless social service programs year-round. As part of the campaign, more than 25,000 Salvation Army volunteers ring bells and solicit donations to the red kettles throughout the country.