Knowing the holidays can be stressful for shoppers on tight budgets, Plano-based Rent-A-Center (NASDAQ/NGS:RCII), a rent-to-own industry leader, is granting wishes to 60 people beginning today as part of its Make Magic Happen campaign.
“Our customers care most about making the holidays special for the people they love, and we want to help them make holiday wishes come true for their friends and family,” stated Jason Wall, vice president of marketing and sales at RAC, in a press release. “We created this campaign to give back to our customers and to help them make magic happen this holiday.”
The campaign, which lasts until Dec. 14, works like this:
- Visit www.rentacenter.com/magic to nominate a loved one.
- Type in why that person deserves some magic this holiday season.
- Select the products that may be on his or her wish list.
Products include Sony PlayStations, Dell 17-inch laptops, Ashley sofa and loveseats, Samsung 55-inch TVs and more.
Winners will be chosen at different times throughout the campaign.
Coworkers also will make magic happen by nominating deserving customers and personally delivering the each winner’s wish list items.
“This allows us to build closer relationships with our customers and the communities in which they live,” stated Gina Hethcock, senior manager public and community relations, in the release. “We’re helping to spread the magic of the holiday season, and we’re letting our customers know we care.”