Fort Worth-based Pier 1 Imports has announced two new philanthropic partnerships with St. Jude Children’s Research Hospital and Wounded Warrior Project. Pier 1 will begin this effort by supporting St. Jude Children’s Research Hospital this month and layer on Wounded Warrior Project early next year.
“Pier 1 is committed to partnering with like-minded organizations who are making an impact within their communities,” said Kelly Cook, Executive Vice President, Marketing and Chief Marketing Officer at Pier 1, in a press release. “We want to ensure that our customers can shop their favorite products with the added benefit of donating to a cause that helps others, whether that be defeating childhood cancer or giving to those who have so bravely served our country.”
Pier 1 will join the annual St. Jude Thanks and Giving® campaign, an unprecedented union of celebrities, media, and more than 60 of the nation’s leading brands and companies that ask consumers to donate while they shop during the holiday season to support the lifesaving mission of St. Jude. Beginning this month, Pier 1 will encourage consumers to contribute to the cause through point of sale donations to benefit the renowned children’s research hospital. Funds raised are critical given that no family ever receives a bill from St. Jude for treatment, travel, housing or food because all a family should worry about is helping their child live.
Pier 1 will expand its philanthropy program through a partnership with Wounded Warrior Project in early 2019, launching a “Her in Every Hero” campaign that tells the stories of female warriors, family support members and caregivers. Wounded Warrior Project is transforming the way America’s injured veterans are empowered, employed and engaged in our communities. Warriors never pay a penny for WWP programs – because they paid their dues on the battlefield.
ABOUT ST. JUDE CHILDREN’S RESEARCH HOSPITAL
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children.® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to more than 80 percent since the hospital opened more than 50 years ago. St. Jude won’t stop until no child dies from cancer. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Find out more on the organization’s website.
ABOUT WOUNDED WARRIOR PROJECT
Since 2003, Wounded Warrior Project® (WWP) has been meeting the growing needs of warriors, their families, and caregivers – helping them achieve their highest ambition. Find out more on the organization’s website.
