People Social Services

New Friends New Life announces selection of Kim Robinson as CEO

Dallas-based New Friends New Life has announced in a press release that Kim Robinson will take over as its CEO. Robinson will start her new role with the organization this month.

Robinson’s resume spans more than 20 years of strategic planning, marketing, operations, and innovation in consumer goods and nonprofit sectors. Most recently, she served as the chief operating officer for Girl Scouts of Northeast Texas where she oversaw the planning and implementation of all mission-related activities for over 30,000 girl and adult members and volunteers. Prior to joining Girl Scouts, Kim spent 18 years in senior brand management and operational roles with various organizations in Dallas including Frito-Lay, Dean Foods, and Highland Homes.

“After looking across the country, we were thrilled to find Kim in our backyard,” said Wendy Messmann, New Friends New Life Board Chair and Regional Investment Executive, US Trust, Bank of America. “Her dedication to serving girls and cultivating their best selves combined with her extensive experience in both nonprofit and corporate operations made her an obvious choice to lead New Friends New Life in this next era.”

Robinson will take over as CEO of the organization as it celebrates its 20th anniversary. As a part of this new era, New Friends New Life will be holding the first Men’s Advocacy Group Breakfast on Monday, May 21. This event will focus on the organization’s effort to mobilize men to take action against sex trafficking and exploitation, through a keynote speaker and expert panel. The 20th Anniversary Luncheon will be held on Friday, November 9.


New Friends New Life restores and empowers formerly trafficked teen girls and sexually exploited women and their children.

By providing access to education, job training, interim financial assistance, mental health and spiritual support, New Friends New Life helps women and their children overcome backgrounds of abuse, addiction, poverty and limited opportunities.

Find out more on the organization’s website. publishes every week.
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