The Salvation Army of North Texas’ Doing the Most Good Luncheon will return this holiday season on November 21, 2024 at the Hilton Anatole. The generosity of attendees and donors at events like the Doing the Most Good Luncheon helps The Salvation Army of North Texas support all those combatting poverty, addiction, and homelessness in Dallas, Tarrant and Ellis, Denton and Collin, and Rockwall counties all year long. Proceeds from the fundraising event help us raise vital funds and awareness to support our neighbors in need. This year, we are honored to host Carlos Sepulveda, Chairman of Triumph Financial, Inc. and Chairman of Cinemark Holdings, Inc., as our keynote speaker.